Nowadays, so many of us have been making videos for either personal or business purposes for several years. I’ve been there before, and tested hundreds of video tips online with my videos. From what I’ve learned from creating my own videos, and from analyzing other people’s videos, there are a few trends and tips to keep in mind to make your video stand out. In today’s world, videos are one of the most important online marketing tools you can use. Videos grab more attention than images and text on websites and hold viewer attention longer. The right video marketing strategy can increase your traffic, online visibility, and build up a strong social media presence.
Tell a Story.
Telling a story is useful if you want to engage the audience. People would far rather find out what happens next, than be fed a list of facts. If your video has some actual information in it too, that’s great, but if not then it’s probably best to focus on storytelling. Build your audience by creating compelling video content. It could be based around a product launch or just a look into what goes on behind the scenes of your business. Whatever your topic, use this advice to create videos people want to watch. Interesting video content is easy to digest, especially when the script and narrative is consistent throughout the video. That makes it easier for viewers to follow along and for it to be shared (or not). More and more companies are creating videos marketing their services. As the competition increases, your video needs to be great in order to stand out. Lets us connect to others in a much more intimate and meaningful way.
Use Subtitles for Your Videos.
Do you know that your video can perform better using subtitles? Video marketing is a type of marketing in which video clips are posted on an organization’s website or its social sites. Small enterprises make use of video marketing to provide users with information on products and services. These businesses also use video blogs (Vlogs) to entertain, train, and inform their viewers. It is important to get your message across in a video format and the main way to do that is using subtitles . Even the most talented and entertaining YouTuber don’t have many chances to shine if their creation is too dark or has no subtitles. Subtitles will allow your viewer to read along with the video and soak up your message as well as increase your views, subscribers and shares.
Make it interactive
We all know that video is a great vehicle for building awareness, brand affinity and action. But, how do you do it? What’s the magic formula to making your video stand out? Most businesses and brands want their video content to stand out. But, how often do you think your video will actually be viewed? If you can get it viewed by more people and guide them through your video with the appropriate information, then you’re increasing your odds of making an impact. Video content is taking over the internet. Open up any social media platform and you’ll find millions of people sharing videos from all over the web. So, if you’re planning on creating a highly-shareable video, it’s important to have a few tricks up your sleeve. Marketers are trying to create a connection with their audience. An interactive video allows you to engage with them and form that connection. Interactive videos can be used as an educational tool, a game, a quiz or whatever else you came up with.
Add in Graphics and Text Overlays.
People are always looking for new ways to make their videos stand out. You can read plenty of tips on the Internet. But most of them aren’t even applicable. And the rest? They’re old news and no longer relevant today. Staying relevant and interesting is the key to having your videos go viral. For years, video marketing has been gaining momentum and there are now many great video promoting tools. But, producing a truly compelling video that helps you to attract new visitors, customers and leads takes more than just publishing a video. You need to choose something unique or add complex graphics/video editing effects, and use a reliable video editor. Adding text overlays and graphics to your videos will make them stand out from your competitors. It’s a great way to entice viewers in order to generate more revenue for your company couponscatch.
Pull the Plug on the Soundtrack.
We all love a good soundtrack, right? It can set the mood or help us remember those commercials and TV shows we grew up watching. But picking the right songs that compliment your videos is hard! It’s a delicate balance of keeping your viewers engaged while also meeting your company brand guidelines. So how do you know what’s right for you? One of the best ways to extend your brand online and showcase your video content’s marketing prowess is by extending it onto music sites and other video 2.0 destinations to reach out to their unique audiences. One of the very good examples in social media platforms is instagram. Instagram is one the top trends nowadays because of their posting feature, they simply add music to instagram posts and it turns very popular when it comes to social media platforms. You may also create engaging music videos using our online video maker. Technology has come a long way and that means music is more readily available than ever. By doing this you’ll find that you can pull in an entirely new market, and also gain referral traffic.
High Quality and Highly Specific Content
The quality of your video will give you a strong start in the online business community. Armed with a good video, you will be more confident and relaxed. The reason behind this is simple. If your audience sees and hears a positive attitude and sincerity in your presentation, then they are more likely to want to watch all of your videos, subscribe to your newsletter, or buy from you or from anyone who uses your blog to promote his/her merchandise. To make your Video stand out on the first go, you will have to make it highly specific and of high quality. If not you will lose in front of your competitor.
Takeaway: You can use video to stand out from your competitors, attract people and even capture leads!
Maria is the creative writer of cre8iveline. cre8iveline is a Dubai based Logo Design Dubai and branding agency that has been in business since 2009.