How do you build a strong social media brand without design skills?


Today, social media users want: serendipitous shopping experiences – where new brands and ideas pop up in their feeds like wizened wizards in an RPG. In this world, your social media profile is your shop window. How you dress it matters.

If you are a solopreneur or an influencer, social media will likely be one of the first points of contact your audience will have with your brand and will be the key to expanding your reach to new audiences in the future.

Of course, if you’re running a business of one, there’s little time. If there’s a choice between client work and working on your business, I think you’ll choose the former. Growing a social following from scratch can seem daunting, especially for those who lack design skills or social media knowledge.

Psst…

Receive a weekly dose of entrepreneurial insights from Applied Sciences founder Boris

So how do you build a social branding strategy that grabs the right attention, but doesn’t turn into a full-time job?

We spoke to a successful solopreneur and two design experts from Create Vistaa graphic design platform for small business owners.

Social media is your new resume — make time for it

Used to play at intimate gatherings with friends and cozy little cafes, singer-songwriter Samuel Andryko was always told he had the talent to make it big in the music industry. But, even with a great voice and a set list of soulful songs, how could he break through in a scene where contacts and networking is everything?

Whether you’re a pipe musician, a future startup founder, a fitness guru, or an extraordinarily talented custom piñata maker, you need an audience to finally quit your job and pursue your passion.

“I put a lot of effort into making my branding cohesive. That’s why people on Instagram have reached out to me and asked for my advice,” says Andryk. He now works part-time as a branding coach, helping other solopreneurs get their businesses off the ground.

Your audience won’t wait for you to send them your resume before deciding if they like you. They’re going to poke around on your socials. So you better make it worth it.

“I even use my Instagram profile when I meet people in person. It’s like a digital business card,” says Andryk.

You don’t have to be a design whiz kid

Perhaps my biggest surprise when I spoke to Andryk was that he had almost NO design skills and little experience with social media (aside from his personal accounts) when he started out. Instead, he turned to the free design programs that have emerged to help solopreneurs, influencers, and young startups create high-quality visuals.

Kateryna Larina, design expert at VistaCreatea free graphic design software for design novices, noted, “Today images are much more complex with trends such as maximalism, 3D shapes and more recently – the popularity of animation.”

Know how you want people to feel.

But thanks to easy-to-use software and a plethora of ready-made templates to choose from, it has become much easier to create an attractive social brand. This gives solopreneurs the space to play, experiment and develop their own unique brand identity. With so much room for creativity, the main things Larina wants you to keep in mind are:

A well-thought-out, balanced composition, a color palette that reflects your main idea, quality photos and videos, and interesting typography that stands out. That’s the magic sauce.

Be authentic

When asked about the biggest design trends, Larina said:

There is one trend that is gaining traction and that is the Y2K aesthetic. However, if you are looking for a trend to jump on, this is not the best choice. The Y2K design trend is huge, and it’s here to stay, which is why it’s worth checking out, but redesigning your visuals to match the early ’00s aesthetic may not be on its way. place for your brand.

Example of Y2K Trend Design